There was a party going on in 1948, and a rig down the middle of Broad Street was the best place to advertise. This photo was taken for the Farmer’s Family Party held on March 25, 1948 at the Civic Auditorium. The public was invited to meet the Farm Equipment Company staff. There were prizes, free music, and free movies. It is interesting to see that the International Harvester logo has stood the test of time. . . but “.co” has a whole new meaning in 2015.